To help kick off Super Bowl season, PepsiCo enlisted NFL superstar Jerome “The Bus” Bettis to rev up football fans at Loblaw HQ. Fans had the chance to get their photo taken with Bettis and the Heisman trophy. Photos were instantly e-mailed to guests. Using our proven know-how and technical expertise, we were able to shoot and e-mail a record 250 photos in one hour.
