2011 marked the first year that the Rogers Cup men’s and women’s tennis tournaments took place simultaneously in two cities.
As the official vehicle sponsor of the event, Buick hosted the VIP Pavilion in Montreal and Toronto. Tennis swing analysis was conducted on-site by a pro and visitors could get their photos taken against the green screen.
A specially designed, LED-outfitted racket was used to capture participants’ full swing and superimpose them on a branded backdrop.