It’s safe to say that spring has finally sprung! We kicked off the notoriously vibrant season with none other than Kate Spade NY. Florals and photobooths go hand in hand, right?! There was no shortage of floral arrangements galore, which set the scene perfectly for our team. Taking place at their store in Rockefeller Center, …
Providing a Positive Consumer Experience Happy March, everyone! This month brings that refreshing, “spring cleaning” feeling, which means brands will likely begin thinking of ways to enhance their overall consumer experience. This is important. Think about it- where would any brand be without their loyal customers? How could a brand or company survive without providing …
When it comes to the types of events we do, we like to keep a variety. From building a custom photo booth for Super Bowl Game Day to making a cruise ship’s first sail come to life, we’ve taken our services all over. Our most recent photo activation was equally as awesome as its predecessors. …
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We hope you’ve been enjoying our in-depth look at experiential marketing as a whole. As we’ve reiterated on the blog, it’s the best bang for your buck in terms of allocating advertising/ marketing dollars. But what exactly is going to take this form of marketing to the next level this year? With more and more …
We’re just going to jump right into this topic: millennials. It seems as if this ever-trending topic has influenced the landscape of marketing as a whole. What exactly is a millennial, you ask? According to the New York Times, a millennial is a person who is born after 1980 and before 2000. This yields to a …
What makes an event memorable? There are so many moving parts when it comes to event planning. Between making an event checklist (as we discussed in our last blog post) and actually seeing the execution through, things can seem tedious. As event professionals, we all want to be remembered at the end of an event. …
Happy New Year to all of you! 2017 was a great year, and we’re committed to making 2018 even better. A new year brings a wave of new opportunities. We’re given a clean slate when it comes to achieving goals, no matter the magnitude. In order to put your best foot forward is business, we …
By now, you’ve likely heard of “experiential marketing”. It’s everywhere. It makes us often wonder, “What was life like before we drove marketing in a more experience-based direction?”. Our world is so digitally driven that sometimes it becomes overwhelming, especially for brands and businesses. When it comes to phone applications, the same can be said …
Well, we can’t believe it’s already time for Thanksgiving. Is it just us, or did this year just fly by right in front of our eyes?! This time of year specifically reminds us to give thanks for the opportunities we’re given through our company. Every single time we work with a brand, from start to …
When it comes to setting up your events, there is one aspect you must consider at the inception: social media. In the creative and design process, you’ll likely think about the types of activations and installments that will positively affect ROI. While this is important, social media practices must be considered. Luckily, these said practices are …