Marketers expect 2020 to see a significant increase in ways companies use event marketing to promote brands. Don’t be misguided. Social media marketing and digital marketing will still be a go-to for many companies. However, without the “experience” part of a marketing campaign, a brand’s efforts will fall flat. Consumers who promote brands on social media do so because that brand has impacted them in a momentous way.
Be one step ahead of your competitors, and keep reading to see what’s trending in 2020 event marketing campaigns.
Loyalty means more than a transaction
Any marketing expert you talk to will advise you to reach out to social media influencers to extend the reach of your brand. Social media users are aware that influencers get paid a lot of money to promote a brand. Now, consumers are showing a lack of trust in influencers online. Because of this, a new trend in the industry is arising. Influencers with a smaller following are now the ones to speak to about promoting your brand because consumers show that they trust those people more. You’ll be pleasantly surprised at the reach your brand will see if you chose to work with one of these influencers.
Millennials and Gen Z want experiences
Event marketing makes for the perfect opportunity to reach Millennials and Gen Z. In a previous article, What All Businesses Need to Know About Marketing to Gen-Z, we talked about what “cool” means to the younger generations. Some items that kept coming up in our research was that Gen Z enjoys learning new things and feels more comfortable sharing personal information with brands that they trust. You can accomplish both of these facts with a well thought out event. Know that these two generations feel more comfortable sharing their experience on either Instagram or Snapchat. Familiarize yourself with those platforms, and you’ll see your brand go viral.
2020 event marketing needs to be environmentally friendly
Going along with the fact that Gen Z and Millennials are the biggest age bracket to market to, they are also the most prominent advocates for the environment. Go paperless and use email marketing, social media platforms, and “influencers” to spread the word about an upcoming event. Chose eco-friendly cities to host your event. Austin, Chicago, San Francisco, and Denver all rank as some of the most eco-friendly cities in the US. When researching vendors and partners, find ones that can help with other aspects of keeping your event eco-friendly. For example, our photo booths and lead capture strategies are all fun and digital. No paper needed! A win-win for companies and attendees.
Interactive content rules 2020
Dynamic and interactive content is more engaging with consumers and also gives you insights into what your audience wants. With 91% of buyers looking for more interactive content, our 360 photo booth easily captures their attention, making for the perfect opportunity to allow you to engage with them about your business. You also get the chance to get their contact information and opinions so you can continue to interact with them long after the event has ended.
Start 2020 off right and get your event marketing campaigns in order. Be sure that they are in a city that will attract your target audience and keep it eco-friendly. Our photo booths and lead generation software cover all the ground of 2020 event marketing trends. Give us a call today to find out more about all of the services we offer.
We wish you a Happy New Year and a successful one at that.